• Login
    View Item 
    •   SU+ Home
    • Conferences / Workshops / Seminars +
    • Strathmore University Research and Innovation Conference
    • 2018 Research and Innovation Conference
    • View Item
    •   SU+ Home
    • Conferences / Workshops / Seminars +
    • Strathmore University Research and Innovation Conference
    • 2018 Research and Innovation Conference
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A Normative reflection on public relations and or corporate communications practice

    Thumbnail
    View/Open
    Full-text - Conference paper, 2018 (205.9Kb)
    Date
    2018
    Author
    Marube, Wilfred
    Metadata
    Show full item record
    Abstract
    There has been debate among scholars, students and practitioners and in the field of communication management regarding the correct name to describe the practice of public relations and corporate communications. One of the arguments that has stuck is the debate whether these two terminologies may refer to the same practice or are distinct disciplines. Some scholars and practitioners may dismiss such limited focus on nomenclature. On the surface this may appear trivial, but it underscores different theoretical and practical perspectives brought into the field. Such disagreements, while expected in a young field such as this, are not healthy for a discipline at its infancy, fighting for acceptance and respectability in academic and industrial circles. But then, the begging question is if practitioners and academicians seem not to be in agreement whether public relations and corporate communications are one and the same, what about the students and the industry? While there have been views from an American and European perspective leading towards a normative perspective, a consensus on how to describe the discipline has not been arrived at. This paper will attempt to identify, define, describe and interrogate the perspectives that embody the two labels and ultimately state whether the two disciplines are synonymous, through the application of a normative interpretive framework derived from the review of literature.
    URI
    http://hdl.handle.net/11071/9544
    Collections
    • 2018 Research and Innovation Conference [27]

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of SU+Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV