Establishing the determinants of shared value Innovation’s contribution to persons at the bottom of the pyramid
Karuiru, Anthony Kimondo
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This study looks at the determinants of shared value innovation’s contribution in improving the quality of life of persons at the bottom of the pyramid. Shared value which is a key constituent of this study is defined as policies and operating practices that enhance the competitiveness of a company, while simultaneously advancing economic and social conditions in the communities in which a company operates. The contribution concept extensively referred to in the study represents the economic and social conditions improved as a result of shared value innovation. In this study access to goods and services, job creation and entrepreneurial opportunities creation were used as the measurement parameters of contribution. Given the contemporary nature of the shared value approach, literature has been reviewed in the light of other business strategies of similar thrust such as Fortune at the bottom of the pyramid and Strategic Innovation at the bottom of the pyramid. These strategies have contributed to research variables and the eventual conceptual framework. The study was exploratory in nature and analysis was aided by the reductive exploratory factor analysis approach which together with principal component analysis enabled identification of key determinants of shared value innovations contribution. One of the key outputs was a shared value effect model. The research is aspired as an erudite work that will set forth a platform for efficiently innovating shared value business models that will contribute to social wellbeing of persons at the bottom of the pyramid.