Determining the pricing strategy for a continuing care retirement Community in Kenya &evaluating its demand
Kiyimba, Anthony Serwadda
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Continuing care retirement communities (CCRCs) are a form of long term care insurance that offer retirees with housing and nursing care facilities, along with other desired amenities. Potential entrants into the facility pay an initial entrance fee that is refundable once the individual exits the CCRC and a periodic non-refundable fee for their continued stay. Using established CCRCs in the US and UK as a basis, this paper seeks to determine whether there is sufficient demand for CCRCs in Kenya, and if so how the membership fees can be calculated.