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dc.contributor.authorMwangi, Geoffrey Gitau
dc.date.accessioned2012-03-15T11:18:16Z
dc.date.available2012-03-15T11:18:16Z
dc.date.issued2011
dc.identifier.citationHG4028.K4.M83 2011en_US
dc.identifier.urihttp://hdl.handle.net/11071/1589
dc.descriptionPartial fulfillment of the requirements for the Degree of Master of Commerce (MCOM)en_US
dc.description.abstractThis study applies Behavioral Finance theory to explain the performance of the property market in Kenya. The study investigates behavioral factors influencing investment decisions in the Kenyan property arena. This is aimed to better reflect the way property investors think and behave by using Behavioral Finance theory. The study uses survey questionnaire to collect data targeting all the real estate agents within Nairobi region who are listed in the yellow pages. The target population was 155 listed Estate Agents operating in Nairobi as per Kenya Pastel Directory 2010 Nairobi edition. This study found out that out of the two broad classifications of human cognitive illusions that are heuristics and prospect theory, heuristics influenced investors more. The key heuristic theory, that influence investors are anchoring, representativeness and availability bias.en_US
dc.language.isoenen_US
dc.publisherStrathmore Universityen_US
dc.subjectInvestmentsen_US
dc.subjectproperty marketen_US
dc.titleBehavioural Factors Influencing Investment Decisions in the Kenyan property marketen_US
dc.typeThesisen_US


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