Strathmore Business School (SBS)
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Recent Submissions
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Effect of sustainable relationships on the growth of technology hubs in Kenya
(Strathmore University, 2020)The number of technology hubs coming up in Africa has been on the rise in the recent past, as depicted by several studies herein. However, despite the upsurge in the number of hubs, there is limited expansion and advancements ... -
Influence of credit information sharing on customer borrowing behaviour in Kenyan Commercial Banks: a case of HFC Bank digital lending
(Strathmore University, 2020)There has been an increase in the level of competitiveness within the Kenyan financial sector and from external players such as Financial Technology and Telecommunication firms. This has led to increasing technological ... -
Influence of safety compliance on performance of small and medium construction firms in Nairobi County
(Strathmore University, 2020)The purpose of this study was to examine how safety compliance influences performance among small and medium construction enterprises in Nairobi County. The specific objectives were to determine the influence of leadership ... -
Relationship between employee involvement and strategy execution in the telecommunication industry in Kenya: a case of Telkom
(Strathmore University, 2019)Employees play a pivotal role in strategy execution within an organisational structure. Companies that involve their employees in the strategic processes achieve better returns in performance as every human resource owns ... -
Work environment and employee engagement: a case of L'oreal East Africa
(Strathmore University, 2019)The objective of the study was to establish the effect of work environment on employee engagement at L'Oreal East Africa. Specific objectives: to establish the effects of physical environment on employee engagement at L' ... -
Effectiveness of marketing mix elements on sales volumes for over the counter medicines for multinational pharmaceutical companies in Kenya
(Strathmore University, 2019)The study, sought to assess the effectiveness of marketing mix strategies on sales volumes for OTC drugs by research based MNCs in Kenya. Specific objectives were; to determine the influence of price on sales volume of OTC ... -
Human resource strategies for effective succession planning in the public sector in Kenya
(Strathmore University, 2020)Human resource strategies and succession planning have attracted significant interest among scholars. Research reveals the insufficient quality and lack of effective planning in the management of human resources in ... -
Effect of technology organization environment framework on the adoption of e-commerce in logistic firms in Nairobi County
(Strathmore University, 2020)Globally, logistics and supply chains have been rapidly migrating from traditional processes to more technologically-driven service provision. The local logistics industry has lagged behind in the integration of e-commerce ... -
The Role of top management, resource availability and stakeholder engagement in implementing Corporate Social Responsibility strategy in commercial banks in Kenya
(Strathmore University, 2020)There is an increasing consensus that corporate social responsibility has moved from being a business subject to becoming a critical business strategy. The general objective of the study was to investigate the role of top ... -
Factors that affect development of affordable housing in Nairobi County
(Strathmore University, 2020)The challenge of affordable housing remains front and central not only in developing but also in established economies. It is however more pronounced in the former than the latter countries given the economic hardships ... -
Influence of business survival strategies on growth of Small and Medium Enterprises in Narok Town, Narok County
(Strathmore University, 2020)The rapid changes in the conduct of business globally has resulted in intense competition within the market which leads to minimal growth among small businesses. This continuous volatility in the business environment has ... -
Factors influencing growth of gambling activities in Kenya
(Strathmore University, 2020)Growth of gambling in Kenya has been fuelled largely by increasing societal acceptance of gambling as a form of recreation and by the promise of significant economic benefits and tax revenues for the regions in which ... -
Influence of venture capital financing on corporate governance of Small and Medium Enterprises (SMEs) in Nairobi County
(Strathmore University, 2020)The role of small and medium sized companies cannot be understated in the global economy. Though appreciated for growing the economy both in developed and developing economies, SMEs are faced with challenges including lack ... -
Factors influencing the implementation of balance scorecard in insurance companies in Kenya
(Strathmore University, 2020)The Balanced Scorecard (BSC) complements financial measures of past performance with measures of the drivers of future performance. While many companies already have performance measurement systems that incorporate financial ... -
Determinants of digital technologies adoption among small scale farmers in Kenya - a case of Embu and Kirinyaga Counties
(Strathmore University, 2020)Despite the fact that Kenya is a regional innovation hub with the increasing digitalization of the various sectors within the economy, the adoption of technology within the agriculture sector has not been at par with the ... -
Influence of digital marketing strategies on the competitive advantage of commercial banks in Kenya
(Strathmore University, 2020)The local banking industry has been facing intense competition from various players in the financial industry, such as Saccos, Microfinance firms, and digital lending platforms in competing for customers. Further, increasing ... -
Influence of digital transformation processes on customer relationship management among commercial banks in Kenya
(Strathmore University, 2020)In a world where consumer needs are ever-changing, there is a need to critically examine how modern technologies are affecting the customer relationships within banks. Commercial banks have acknowledged that digital ... -
Influence of technology on operational performance of pharmaceutical firms in Kenya
(Strathmore University, 2020)This study sought to examine the extent to which technology influences operational performance of pharmaceutical firms in Kenya. The objectives for this study were to test the relationship between; level of technology, ... -
Determinants of financial performance of commercial bank Fintechs in Kenya
(Strathmore University, 2020)The main objective of this research was to investigate the determinants of financial performance of commercial banking Fintechs in Kenya. Three specific objectives of the study were: to assess the effect of capital adequacy ... -
Assessing employee retention strategies at AAR Healthcare Limited Kenya
(Strathmore University, 2020)Organizations are facing the hurdles of retaining their most valued employees with the current cutting competition among companies to have team of high performing workers. Studies have shown that the healthcare industry ...
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