MBA Theses and Dissertations
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Find here Theses and Dissertations for the award of Master of Business Administration (MBA). These works have been scanned and passed through the OCR. We do not hold liablity for correctness of content.
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The effect of loyalty programs on customer patronage of supermarkets in Nairobi County
(Strathmore University, 2016)Customer loyalty programs are a common strategy adopted in business to increase customer value and achieve competitive advantage. This study sought to investigate the effect of loyalty programs on customer patronage of ... -
An analysis of factors affecting customer satisfaction at Safaricom outlets in Nairobi Central Business District
(Strathmore University, 2016)In the present day mobile telephony business that is characterized by cut-throat competition from different players, the concept of customer satisfaction has become a critical success factor that is expected to lead to ... -
An assessment of integrated financial management information system implementation towards effective management practices in Nairobi and Lamu Counties
(Strathmore University, 2016)Following implementation of a devolved county government in Kenya in 2010 which followed devolving huge resources, adoption of Integrated Financial Management Information Systems (IFMIS) has been seen instrumental towards ... -
Factors influencing the viewership of local television content in Kenya: a case of Nairobi County
(Strathmore University, 2016)This study’s main aim was to determine factors that influence the viewership of local content in Kenya. Companies are interested in knowing about consumer preference towards their products because attitudes influence ... -
Assessment of factors determining the performance of bank-led agent bank businesses in Kenya : case of Kiambu County
(Strathmore University, 2016)Although agent banking has been common in Kenya in the recent past, its success factors have not been studied in depth as the industry is still young. As such, this study aims to investigate the factors determining the ... -
An investigation of the influence of electronic human resource systems knowledge level on employee performance management process: a case of network service equipment provider companies in Kenya
(Strathmore University, 2016)Electronic HR (e-HR) systems is a form of technology that allows HR professionals to assimilate an organization’s human resources policies and processes in order to expand overall human resource service supply. The aim of ... -
Determinants of customers’ choice of service provider in the mobile industry in Kenya
(Strathmore University, 2016)Despite price reductions, availability of a wide range of products and value added services provided by telecommunication players in the Kenyan market, and establishment of Communication Authority of Kenya by the government ... -
To identify a framework for adoption by insurance industry for enhancing insurance penetration
(Strathmore University, 2016)In the Kenyan vision 2030 economic blueprint, the government has set out clearly the need for a comprehensive access of insurance services for all people in a country regardless of their socio-economic levels. The need ... -
The influence of human resource practices on medical officers’ retention in Nairobi County in Kenya
(Strathmore University, 2016)This research is about the influence of human resources practices on retention of medical officers in Nairobi County. The focus being level 5 and 6 hospitals. The human resources practices are on-boarding process, performance ... -
An analysis on the use of social media advertising to advance brand popularity : a case of fine dining restaurants in Nairobi
(Strathmore University, 2016)In the modern day world numerous social media sites and applications have been developed that are being used worldwide. In the year 2015, both Facebook and Gmail announced that they have reached an active audience of 1 ... -
Factors influencing satisfaction of management employees in state corporations : a case of Postal Corporation of Kenya
(Strathmore University, 2016)State Corporations play an important role in the economic growth and development of a nation. This paper attempted to carry out an evaluation of factors influencing work satisfaction of state corporations‟ employees. It ... -
Evaluating how industry collaboration affects growth of business incubators in Nairobi County
(Strathmore University, 2016)Business incubators play a great intermediation role that enable SMEs to thrive and meaningfully contribute to economic growth. Business incubators like other firms go through a process of growth moving from a formative ... -
Framework for government ICT disruptive innovation projects : a case study of digital TV migration in Kenya
(Strathmore University, 2016)Disruptive innovation has become popular with the high competition in the market place and market space. Disruptive innovations provide new ways to deliver value and have the potential to reshape business processes or ... -
Exploratory study of Kenya Power customers use of self service technology options
(Strathmore University, 2016)Kenya Power’s (KP) customer base has grown exponentially from 802, 249 in 2006 to over 4,500,000 in May 2016 resulting in a high traffic of customers seeking services of the company. This study assessed KP customer use of ... -
Assessment of the contribution of East African Community common market protocol to the economic growth of Kenya
(Strathmore University, 2016)Kenya considers Regional Economic Communities (RECs) such as the East African Community (EAC) as a facilitator for economic growth. However, the EAC regional integration process has achieved less than envisioned by EAC ... -
Board characteristics and firm performance : evidence from Kenya
(Strathmore University, 2016)The board of directors is charged with the responsibility of facilitating changes that support the mission of the organization to realize its vision. In the recent past, a number of organizations listed in the NSE have ... -
Relative performance of the single index versus mean variance optimization in equity portfolio construction in Kenya
(Strathmore University, 2016)This study focuses on comparing the performance of the single index model and mean variance optimization model in portfolio construction in Kenya using the Nairobi Securities Exchange-20 Share Index from 2002-2015. The ... -
Factors influencing adoption and utilization of information technologies in the traffic police department : case of Nairobi County, Kenya
(Strathmore University, 2016)The study sought to examine factors influencing adoption and utilization of ICT in the traffic police department of the Kenya Police Service in Nairobi County. The descriptive-exploratory research design was adopted where ... -
Motivating factors for dairy cooperative membership in Kenya : a case of small holder dairy farmers in Kiambu County
(Strathmore University, 2016)Dairy cooperatives dominate the marketing of milk in Kenya on behalf of their members who are mainly small – scale farmers. These cooperatives serve farmers by collecting milk from them, bulking it and then distributing ... -
Factors influencing savings mobilization by commercial banks in Rwanda
(Strathmore University, 2016)This study sought to establish the trends in savings mobilization in Commercial Banks of Rwanda, and establish the extent to which the institutional and external factors influence the savings mobilization function by ...
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