MBA Theses and Dissertations (2021)

Permanent URI for this collection

http://hdl.handle.net/11071/12503

Browse

Browsing MBA Theses and Dissertations (2021) by Subject "Commercial banks_Kenya"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Competitive strategies and the financial sustainability of commercial banks in Kenya
    (Strathmore University, 2021) Owaga, Beatrice
    There is a limited examination of the effect of competitive strategies on the financial sustainability of commercial banks which created an empirical gap that this research was premised. The current study sought to establish the effect of competitive strategies on the financial sustainability of registered banks in Kenya. The focussed on the effect of innovative strategies, differentiation, and marketing strategies on financial sustainability. The study was anchored on the theory of competitive advantage and the innovation diffusion theory. The study adopted an explanatory research design with the unit of analysis being the 41 registered commercial banks in Kenya. The sample respondents were 94 respondents drawn from the commercial banks. The study utilized a structured questionnaire in the data collection with the collected data being analyzed using descriptive and inferential statistics. The findings of the study indicated that there is a positive relationship between competitive strategies and the financial sustainability of commercial banks. The study results show there is a significant association between innovative strategies, marketing strategies, and the financial sustainability of commercial banks. The study found an insignificant positive effect of diversification strategies on the financial sustainability of commercial banks. The study recommends that commercial banks should invest more in technological infrastructure to drive digital banking. The research further recommends that commercial banks should foster customer relationship building and market positioning strategies. The study also recommends that commercial banks should review their operating environment to ensure that diversification efforts undertaken by the bank meet the customer gaps existing in the institutions.
  • Thumbnail Image
    Item
    Influence of organization factors on employee performance in Tier-1 commercial banks in Kenya
    (Strathmore University, 2021) Amugune, Andrew
    The level of employee performance in terms of their input is key to the organization’s outcomes. With the commercial banking industry witnessing an influx of structural changes and reforms, maintaining employee productivity has become a major issue for the management of commercial banks. This study examined the impact of internal organizational factors on employee performance in Kenyan banks. Specifically, the study examined the effect of organization environment, organization structure, management support and organization culture on employee performance. The study was grounded on the Contingency Theory. The research employed a positivist research philosophy with descriptive analysis. The population of this study was 29,081-employees selected across the Tier-1 commercial banks. The sample respondents were 396 respondents drawn from the 11 commercial banks. Questionnaires, together with google forms were the main data collection tools while analysis involved the use of quantitative statistical techniques. The study conducted collinearity tests and normality tests prior to regression analysis. The study established a positive and significant impact of organization environment, organization structure, management support and organization culture, on employee performance. The study concluded that internal organization factors have a significant impact on employee performance. As such the research concluded that effecting changes in the organization environment, organization structure, management support and organization culture will significantly lead to better employee performance. In regard to the organization structure and culture, the study recommends that banks should align their structure to the changing operating environment and ensure awareness of the corporate culture among employees. Further, managers are advised to instil a culture of involving employees in decision-making and extend the rewards and recognition systems which will be instrumental to fostering management support. Lastly, due to changing environment, the study recommends that banks should develop relevant infrastructure to support remote working and improve on the available facilities to employees at the workplace.