MCOM Theses and Dissertations (2014)

Permanent URI for this collection

http://hdl.handle.net/11071/3952

Browse

Browsing MCOM Theses and Dissertations (2014) by Subject "Competition"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    An analysis of the relationship between competitive strategies and organizational performance : a case of mobile telecommunication companies in Kenya
    (Strathmore University, 2014) Gathinji, Loice Nyawira
    The main aim of the study was to examine the relationship between competitive strategies and organizational performance among firms in the mobile telecommunications industry in Kenya. The study identified the competitive strategies adopted by firms in the mobile telecommunication industry in Kenya, assessed the different levels of implementation of competitive strategies within the firms and lastly examined the relationship between competitive strategies and their performance, This study employed a descriptive survey design and collected data from 63 respondents out of the sample size of72 respondents selected purposively. The study revealed that in the telecommunication industry competition is high and product differentiation and low cost leadership are the most commonly used strategies. Other strategies include strategic alliance strategies and specific market focus strategies. The study concluded that the strategies adopted improved the overall organization performance and some of the key performance indicators that were influenced are: Sales and market share, customer retention, profitability and product developmentlinnovation. The study recommends that organizations should adopt strategies that allow them to achieve competitive advantage over others. Organizations that chose to adopt cost leadership strategy should focus on gaining competitive advantage by having the lowest cost in the industry. In order to achieve a low-cost advantage, an organization must have a low-cost leadership strategy, low-cost manufacturing, and a workforce committed to the low-cost strategy. Also the study recommends that when using product differentiation strategy, a company should focus its efforts on providing a unique product or service to enhance customer loyalty.
  • Thumbnail Image
    Item
    Market share measurement for universal mobile telecommunication system operators in Kenya
    (Strathmore University, 2014) Ominde, Diana Kageha
    The purpose of this study was determine the market share of key mobile operators of Universal Mobile Telecommunication Systems. Data was collected on identified factors under the voice segment by reviewing documents of the CCK quarterly report published by the CCK. This data was a representation of all the operators present from the year 2009 to 2013. The descriptive statistic ofthe data was carried out by analysis ofstandard deviations, percentages and means. The output of this descriptive statistic showed that the factors indeed have impact on the market share. The data was then fitted in the model and output generated on quarterly basis clearly outlining the percentage effect ofeach factor on individual's operators' market share. This thesis assesses the usefulness of the identified factors for UMTS market share measurement. the inclusive of the factors is defined as a discrete event using logit model. The results obtained from logit model confirm the ability ofTLMT (especially the Minutes ofUse indicator) to estimate the current market share per operator and to anticipate change in one quarter ahead. Results from the out-of-sample GDP growth value are ambiguous. Nevertheless the Call Termination Rates significantly improved original measure based on a model with standard macroeconomic variables and therefore we conclude in favour of its measurement power. The key findings of this study outline the rate at which the market is dynamic using logit model. This model incorporates all factors in the dynamic market and analyzes their effect on the UMTS operators. The result shows the dynamism which is consistent with logit model. Effective factors in this market share dynamism are: Number of subscription, Minutes of Use, Total Local Mobile Traffic, Call Termination Rate and GDP. The result also shows that the logistic model has a better explanatory and predictable power. Therefore, implication of this research is that the quarterly report produced by CCK with regards to the market share controlled by each operator can be revised and factors mentioned in this study can as well be considered during the percentage estimations. The conclusion is, for effective policy making and fair competition amongst the operators in this market, the regulatory board can consider the call termination charges across the networks within the market as a factor influencing and affecting the operators' market share.