MBA Theses and Dissertations (2023)

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Browsing MBA Theses and Dissertations (2023) by Author "Ng'ethe, A. I."

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    Factors affecting value addition in the floriculture industry in Kenya
    (Strathmore University, 2023) Ng'ethe, A. I.
    This study focused on investigating the factors affecting Value Addition in the Floriculture Industry in Kenya. A conceptual framework that highlights on the factor conditions, Demand conditions, Related and supporting industries, firm Competitive strategy, Governance and natural endowments as the independent variables guided it. The study adopted a Descriptive research design. It obtained both primary and secondary data. Primary data collection was in form of questionnaires to a population of Eighty-Five (85) flower farms registered by the flower council of Kenya. The research employed the Census survey to collect data in form of questionnaires to the target population. Secondary data was generated in form of literature survey from leading floriculture publications on world trends in the floriculture industry. The quantitative data collected was analyzed using descriptive statistics to generate the required frequencies and percentages to interpret and test the research question. To achieve the Research objectives on the relationship between the various independent variables and the dependent variable, multiple Non-linear regression analysis was conducted. The findings revealed that demand conditions, firm Competitive Strategy and governance and natural endowments significantly influences value addition of floriculture industry in Kenya. Based on the above findings, the study recommends concerted efforts by both the Government and the Private Sector to increase Value Addition to Kenyan Floriculture Products in order to increase their Competitive Advantage in the International Market. Key Words: Competitive Advantage, Floriculture, Product Differentiation, Value Addition