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Browsing SIMs Publications by Author "Kalu, Elizabeth"
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- ItemAdverse information on social media will always send Kenyans to withdraw their money(2016-04) Karoney, Carol-Noelle; Kalu, ElizabethIn the paper “The Extent to Which Social Media Can Influence a Bank Run” Atieno,T. and Mutinda, M. (2014) provided empirical evidence that there was a huge risk of a bank run occurring in Kenya due to social media. This paper co-relates that study with the closure of Chase Bank Kenya in April 2016