Browsing 2018 Research and Innovation Conference by Subject "Relationship marketing"

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The Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es Salaam, Tanzania: lessons for entrepreneurial leadership

Mhidze, Robert Wende; Njuguna, James Ngugi (Strathmore University, 2018)

Relationship marketing (RM) refers to the process of establishing, developing, and maintaining mutually beneficial relations with consumers at a profit. The main objective of this MCOM study was to analyze the relationship ...