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The influence of relationship marketing, social performance management and firm-it characteristics on customer retention by microfinance institutions in Kenya
(Strathmore University, 2018)
Relationship marketing strategies are widely recognized by marketing managers as key in managing customer relationships. However, customer retention continues to be a challenge for many businesses including microfinance ...
Determinants of carbon finance uptake and its role in deployment of renewable energy projects in Kenya
(Strathmore University, 2018)
Carbon finance has been advanced as a strong financial mechanism to help the world transition to low carbon development, in the face of ravaging climate change. Projects that sequester greenhouse gases from the atmosphere ...