Browsing Phd Theses and Dissertations by Subject "Relationship marketing"

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The influence of relationship marketing, social performance management and firm-it characteristics on customer retention by microfinance institutions in Kenya

Nyongesa, Stella Anne Kasobya (Strathmore University, 2018)

Relationship marketing strategies are widely recognized by marketing managers as key in managing customer relationships. However, customer retention continues to be a challenge for many businesses including microfinance ...