Browsing MCOM Theses and Dissertations (2017) by Issue Date
Now showing items 1-20 of 23
-
Influence of e-services on customer satisfaction: a case of fast food restaurants in Nairobi county
(Strathmore University, 2017)The issue of assessing the impact of e-services on customer satisfaction has emerged as an area of strategic importance for e-marketers and Website managers and now there is a growing interest within the restaurant sector. ... -
The Influence of mass customization capabilities on operational performance of multinational manufacturing firms in Kenya
(Strathmore University, 2017)The manufacturing sector in Kenya is faced with stiff competition from local and international sources. Customer needs are not only dynamic but also heterogeneous hence a firm must find ways to provide goods that match the ... -
Determinants of quality of financial reporting among semi -autonomous government agencies in Kenya
(Strathmore University, 2017)The study was conducted to establish the quality of financial reporting before and after the adoption of International public sector accounting standards (IPSAS- accrual) among semi-autonomous government agencies in Kenya, ... -
The Influence of social marketing on consumer behavior: a case of Nyeri Town constituency
(Strathmore Univerity, 2017)The world today is facing a dilemma on how to effectively appeal and reach out to people experiencing social and individual problems such as alcohol and drug abuse, domestic violence, lifestyle disease prevention and cures, ... -
Influence of e-recruitment practices on employee retention in multinational corporations in Nairobi County
(Strathmore University, 2017)Competition for rare talent and high levels of employee turnover over employee retention presents firms with human resource challenges. In order to acquire and retain intelligent capital within a competitive market for ... -
Effect of price volume momentum on stock returns at the Nairobi Securities Exchange
(Strathmore University, 2017)The purpose of the study was to examine the existence of price volume momentum. The period of study was between 2011 and 2016 and was divided into 2011-2013 and 2014-2016. The study also went further to analyze the behavior ... -
The Influence of cross-cultural management practices on organizational performance: a study of multinational corporations in Nairobi
(Strathmore University, 2017)Cross-cultural management has turned out to be an issue of concern and in need of urgent addressing especially for multinational corporations that want to succeed in the global market. The dynamics of this phenomenon are ... -
Analysis of the factors influencing customer adoption of internet banking in Nairobi
(Strathmore Univerity, 2017)The adoption of internet banking as a platform for offering banking services is on a steady rise globally. The purpose of this study was to examine the factors influencing customer adoption of internet banking in Kenya. ... -
The Influence of supplier relationship management practices on operational performance of large manufacturing organizations in Kenya
(Strathmore University, 2017)With the advent of the world as a global village, the supply chain has not remained immune to the sweeping changes that are taking place; the key paradigm that has been affected in the management of the supply chain is the ... -
Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County
(Strathmore University, 2017)This study sought to address the gap in the literature concerning how pricing strategies influence consumer purchase decisions. The first objective of the study was to find out the extent to which Everyday Low Pricing ... -
An Assessment of the determinants of portfolio performance of Investment groups in Kenya
(Strathmore University, 2017)The purpose of this study is to assess the determinants of portfolio performance of investment groups in Nairobi County of Kenya. The five specific objectives were addressed. The first specific objective was to assess the ... -
An Analysis of the effect of business diversification on the financial performance of Commercial Banks in Kenya
(Strathmore University, 2017)This study sought to investigate the effect of business diversification on the financial performance of commercial banks in Kenya. The study was based on the fact that the banking sector in Kenya is highly regulated with ... -
Effects of firm capability on organizations’ competitive advantage: the case of Kenyan banking Industry
(Strathmore University, 2017)Successful organizations recognize the importance of firm capability and realize that their survival is dependent on how well they respond to the changes in the business environment. This study sought to establish the ... -
Effects of financial leverage on stock returns of non-financial companies listed in the Nairobi Securities Exchange
(Strathmore University, 2017)The aim of this study was to find out the effects of financial leverage on stock returns of non-financial firms listed on the Nairobi Stock Exchange. Secondary and primary data was used for analysis. Financial statements ... -
An Assessment of the holiday anomaly in the Nairobi Securities Exchange
(Strathmore University, 2017)The presence of security market anomalies provide an opportunity that market participants can exploit. Studies done in Kenya have identified the presence of holiday anomaly. Based on these studies, the first objective of ... -
Evaluation of determinants on the financial performance of retirement benefit schemes in Kenya
(Strathmore University, 2017)The main objective of this study was to evaluate determinants on the financial performance of retirement benefit schemes in Kenya. The specific objectives were: to establish the effect of determinants on the financial ... -
The Drivers of audit report lag by listed companies in Kenya
(Strathmore University, 2017)Despite the time taken by external auditors to release the audit report (herein referred to as the auditor report lag, ARL) being regarded as a significant qualitative aspect of timely financial reporting, little known ... -
Assessment of the influence of corporate risk disclosure determinants on the share returns of listed companies in Kenya
(Strathmore University, 2017)Despite corporate risk disclosures (CRD) being widely encouraged and gaining increasing concern by regulators and market participants, the determinants of those disclosures remains relatively unknown. Concerns have been ... -
Influence of customer relationship management capabilities on performance of Commercial Banks in Kenya
(Strathmore University, 2017)The purpose of this study was to investigate the influence of customer relationship management capabilities on the performance of commercial banks in Kenya. The study aimed to establish whether customer relationship ... -
The Influence of contractor relationships on total quality management practices in the construction industry in Kenya
(Strathmore University, 2017)This study investigated the influence of contractor relationships on total quality management practices in context of the Kenyan construction industry. The study was guided by five specific objectives: to establish total ...
