Browsing ACoST - 2014 (Sustainability in Tourism) by Subject "park branding"
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Sustainability of park branding as a vision 2030 policy initiative in tourism sector in Kenya
(Strathmore University, 2014)This paper is concerned with discerning the efficacy of park branding as a tourism policy initiative and assessing its impacts in influencing tourist choice behaviour. The study was undertaken by way of a Survey of local ...