Now showing items 21-22 of 22
Effects of customer retention strategies on customer retention – a case study of the banking industry in Kenya
(Strathmore University, 2016-06)
The purpose of the study was to examine the perception of customer relationship managers on effects of customer retention strategies on customer retention in Kenya’s banking industry. The study examined how three customer ...
Evaluation of the responsiveness of the foreign exchange rate towards interventions by the Central Bank of Kenya
(Strathmore University, 2016-04)
The foreign exchange market was liberalized in Kenya so as to increase market efficiency, so that it would reflect all available information. However, with the high and persistent volatility in the market, the cost of doing ...