Browsing MBA Theses and Dissertations (2015) by Title
Now showing items 21-28 of 28
-
An exploratory study on social media use and Facebook engagement by companies listed on the Nairobi Securities Exchange
(Strathmore University, 2015)The use of social media by businesses is relatively new and is a fast evolving field. The problem is Kenyan businesses are venturing into it without sufficient knowledge of how best to use this new media effectively. ... -
Factors affecting performance of local road construction companies in Kenya
(Strathmore University, 2015-06)Infrastructure development (including road projects) constitutes an integral part of public policy on economic development for any country. However, to realize optimal performance of a road project, performance of construction ... -
Farmer factors for targeting in the certified maize seed market of Western and Coastal Kenya
(Strathmore University, 2015)Agricultural input organizations at best group farmers on the basis of geography and yet customers, the farmers, are the final arbiters on the financial performance of the organization. This research investigated multiple ... -
The influence of free daily newspapers on advertising market share of pay newspapers in Nairobi
(Strathmore University, 2015)The last two decades have been definitive for media in Kenya. The operating environment has become liberalized and more competitive, due to improved changes in Kenya’s communication laws and enhanced rights to access of ... -
Investigating the relationship between medical staff training and organisational performance : a case study of Kenyatta National Hospital
(Strathmore University, 2015)This study investigated the relationship between the training of Medical staff at Kenyatta National Hospital and the performance of the hospital. The perception was that training of Medical staff had not translated into ... -
An investigation of the effects of human based knowledge management on staff productivity in Kenyan banks
(Strathmore University, 2015)In Kenya, the business of banking is competitive, and within a 1 kilometre radius in Nairobi’s Central Business District, all 43 banks have a presence. However, with Bank’s offering the same products and services in a ... -
Real estate prices in Kenya : is there a bubble?
(Strathmore University, 2015)This study focuses on the determinants of the prices of residential houses in Nairobi City County, Kenya. It uses correlation analysis to determine relationships that exist between the prices and selected independent ... -
Telework adoption and its effects on employee engagement : a survey of ICT organizations in Kenya
(Strathmore University, 2015)This study examines the level of adoption of telework in ICT organizations in Kenya; and its effects on employee engagement. Its starts by a giving a background of the current situation in Kenya that relates to telework: ...
