Browsing University CaseBank by Author "Mungai, Edward"
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Corporate social innovation in East African Breweries Ltd.
Ogola, Fredrick; Mungai, EdwardIn December 2003, East African Breweries Ltd(EABL) launched a low-cost beer named Senator targeted at low-income consumers in Kenya. The decision was based on the realization that a significant portion of Kenyan alcohol ...