Browsing STH Scholarly Articles by Title
Now showing items 15-17 of 17
-
Nataka chakula” (i'd like food): critical success factors in attracting and retaining customers in Kenyan restaurants
The restaurant industry has developed and expanded to gain a global presence in the last fifty years largely fuelled by the change of lifestyles. Urban populations have grown throughout the world, mobility of people has ... -
The Role of hotels in the consumption of cultural tourism in Kenya
(Revista de turism, 2009-12)Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a ... -
The roles of destination brands in influencing choices of wildlife-based tourists in Kenya.
(2013)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ...
