Browsing STH Scholarly Articles by Title
Now showing items 16-17 of 17
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The Role of hotels in the consumption of cultural tourism in Kenya
(Revista de turism, 2009-12)Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a ... -
The roles of destination brands in influencing choices of wildlife-based tourists in Kenya.
(2013)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ...