Browsing STH Scholarly Articles by Title

Now showing items 16-17 of 17

The Role of hotels in the consumption of cultural tourism in Kenya

Wadawi, Joe Kibuye; OKECH, Roselyne N.; Nerine, BRESLER; Nedelea, Alexandru (Revista de turism, 2009-12)

Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a ...
The roles of destination brands in influencing choices of wildlife-based tourists in Kenya.

Wadawi, Joe Kibuye; Ondigi, Alice N.; Maingi, S. W. (2013)

This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ...