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The influence of business owners’ goals on the strategy choices and performance of micro enterprises : a study of businesses in Kenyatta Market, Nairobi
(Strathmore University, 2015)
Micro enterprises form an important part of Kenya’s economy, comprising almost 70% of the businesses. They provide employment and a means of livelihood for many citizens. Despite their importance to the economy, up to 99% ...
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)
The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...