Now showing items 1-2 of 2
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
Influence of celebrity endorsements on young consumers' behaviour in Kenya
(Strathmore University, 2014-05)
The purpose of this study was to establish the influence of celebrity endorsement on young consumers’ behavior in Kenya. The following two specific objectives were addressed: examine the celebrity attributes that influence ...