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    An analysis of the relationship between competitive strategies and organizational performance : a case of mobile telecommunication companies in Kenya 

    Gathinji, Loice Nyawira (Strathmore University, 2014)
    The main aim of the study was to examine the relationship between competitive strategies and organizational performance among firms in the mobile telecommunications industry in Kenya. The study identified the competitive ...

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    Author
    Gathinji, Loice Nyawira (1)
    Subject
    Business (1)
    Competition (1)Competitive Strategies (1)
    Kenya (1)
    Mobile telecommunication (1)Organizational performance (1)... View MoreDate Issued2014 (1)Has File(s)
    Yes (1)

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