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    Effect of inland petroleum transport risk management strategies on financial performance of oil marketing companies in Kenya 

    Gaicuhie, Charles Thuo (Strathmore University, 2015)
    Risk management is an integral part of day-to-day business activities in the energy industry. Oil and gas companies face a myriad of risks in today's global marketplace. Uncertainty in the inland oil transport is expensive, ...
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    Farmer factors for targeting in the certified maize seed market of Western and Coastal Kenya 

    Githinji, Pauline Bilha Wairimu (Strathmore University, 2015)
    Agricultural input organizations at best group farmers on the basis of geography and yet customers, the farmers, are the final arbiters on the financial performance of the organization. This research investigated multiple ...
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    Determinants of performance in an insurance sales team : a case study of the UAP insurance direct sales force 

    Kiruti, John Michael Itimu (Strathmore University, 2015)
    The tied agents’ distribution channel for selling general insurance products was pioneered in Kenya by UAP Insurance Company through the Direct Sales Force channel in 2001. In this study the relationship between sales ...
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    An exploratory study on consumer purchase drivers towards private label brands : a case of Nakumatt Supermarkets in Nairobi 

    Ng’aru, Martha Njeri (Strathmore University, 2015)
    Private label branding strategies are an emerging trend among retail supermarkets in Kenya. Though previous studies on private label brands have been done in other countries, none has been done in Kenya, hence the gap ...

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    AuthorGaicuhie, Charles Thuo (1)Githinji, Pauline Bilha Wairimu (1)Kiruti, John Michael Itimu (1)Ng’aru, Martha Njeri (1)Subject
    Marketing (4)
    Agriculture (1)Coastal Kenya (1)Consumer purchase drivers (1)Direct sales force (1)Farming (1)Financial performance (1)insurance (1)Kenya (1)Maize seed market (1)... View MoreDate Issued
    2015 (4)
    Has File(s)
    Yes (4)

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