Now showing items 1-2 of 2
Antecedents of customer perceived value: evidence of mobile phone customers in Kenya
(International Journal of Business and Social Science, 2014-03)
As the mobile phone industry in Kenya gets competitive, customer retention becomes an imperative precursor to firm performance. For this reason, the study was so conceived to examine factors that influence customer perceived ...
The Effects of Switching Costs on Customers using Mobile Phone Services in Kenya
(Strathmore University, 2012-06)
This study investigated the effects of switching costs on customer value and ultimately customer loyalty among mobile phone service users in Kenya. In Kenya, there are over 28 million mobile phone subscribers by December, ...