Search

Now showing items 1-1 of 1

Determinants of performance in an insurance sales team : a case study of the UAP insurance direct sales force

Kiruti, John Michael Itimu (Strathmore University, 2015)

The tied agents’ distribution channel for selling general insurance products was pioneered in Kenya by UAP Insurance Company through the Direct Sales Force channel in 2001. In this study the relationship between sales ...