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Determinants of performance in an insurance sales team : a case study of the UAP insurance direct sales force
(Strathmore University, 2015)
The tied agents’ distribution channel for selling general insurance products was pioneered in Kenya by UAP Insurance Company through the Direct Sales Force channel in 2001. In this study the relationship between sales ...
To identify a framework for adoption by insurance industry for enhancing insurance penetration
(Strathmore University, 2016)
In the Kenyan vision 2030 economic blueprint, the government has set out clearly the need for a comprehensive access of insurance services for all people in a country regardless of their socio-economic levels. The need ...