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    An exploratory study on social media use and Facebook engagement by companies listed on the Nairobi Securities Exchange 

    Groenewegen, Raphael Wainoga (Strathmore University, 2015)
    The use of social media by businesses is relatively new and is a fast evolving field. The problem is Kenyan businesses are venturing into it without sufficient knowledge of how best to use this new media effectively. ...

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    AuthorGroenewegen, Raphael Wainoga (1)Subject
    Facebook (1)
    Facebook Message Strategies (1)
    Nairobi Securities Exchange (1)
    Post Engagement Level (1)
    Social media (1)
    ... View MoreDate Issued
    2015 (1)
    Has File(s)
    Yes (1)

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