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    The influence of business owners’ goals on the strategy choices and performance of micro enterprises : a study of businesses in Kenyatta Market, Nairobi 

    Kitsao, Flora Samba (Strathmore University, 2015)
    Micro enterprises form an important part of Kenya’s economy, comprising almost 70% of the businesses. They provide employment and a means of livelihood for many citizens. Despite their importance to the economy, up to 99% ...

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    Author
    Kitsao, Flora Samba (1)
    Subject
    Business (1)
    Business owner's goals (1)Business strategy (1)
    Kenyatta Market (1)
    Micro enterprises (1)
    Nairobi (1)
    ... View MoreDate Issued2015 (1)Has File(s)
    Yes (1)

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