Now showing items 1-3 of 3
An exploratory study on consumer purchase drivers towards private label brands : a case of Nakumatt Supermarkets in Nairobi
(Strathmore University, 2015)
Private label branding strategies are an emerging trend among retail supermarkets in Kenya. Though previous studies on private label brands have been done in other countries, none has been done in Kenya, hence the gap ...
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
An exploratory study on the relationship between marketing mix decisions and the success of micro and small enterprises: a case study of Westlands Shopping Centre, Nairobi
(Strathmore University, 2012)
This study set out to explore the relationship between marketing mix decisions and the success of micro and small enterprises. This main objective was broken down to 3 specific objectives: to understand the general ...