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    An assessment of market and macro factors that affect forecasting in fast moving consumer goods companies – a case study of Glaxosmithkline 

    Haria, Binita Rishi (Strathmore University, 2016)
    Forecasting creates an estimation of future demand. Forecasting enables businesses to survive and companies to compete in today’s market, by coming up with new advantages, as global competition grows stronger. Despite the ...

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    Author
    Haria, Binita Rishi (1)
    Subject
    Business (1)
    Consumer goods (1)Fast Moving Consumer Goods Companies (1)Forecasting (1)Glaxosmithkline (1)... View MoreDate Issued2016 (1)Has File(s)Yes (1)

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