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    Examining customer perception of employee demographics and its effects on customer satisfaction: the case of HFC bank in Nairobi County 

    Muganda, Imelda (Strathmore University, 2020)
    This study sought to establish how employee demographics can be utilized to satisfy the new, more extensive customer base being targeted by the commercial bank. The research specifically sought to examine the effects of ...

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    Author
    Muganda, Imelda (1)
    SubjectBanking (1)Customer base (1)
    Marketing (1)
    Service experience, (1)... View MoreDate Issued
    2020 (1)
    Has File(s)
    Yes (1)

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