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An exploration of strategies adopted by pharmaceutical companies in Kenya to achieve sustainable competitive advantage
(Strathmore University, 2016)
Competitive strategies are a broad range of strategies firms resort to in order to cope with
competition, beat competition or keep ahead of competitors. In the pharmaceutical industry
in Kenya, pharmaceuticals companies ...
Big data dimensions’ contribution to competitive advantage of firms in Kenya’s Communication Service Provider industry
(Strathmore University, 2016-05)
Research has been done and thesis have been written in the field of competitive advantage by prominent authors such as Michael E. Porter, Allan Afuah, Douglas Laney, to name but a few, albeit nothing yet has been done to ...