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    An analysis of the factors influencing the supply of private label brands by National Brand Manufacturers in Kenya 

    Chotaliya, Bhavika Chandrakant (Strathmore University, 2016-03)
    Kenyan supermarket retailers are expanding their product portfolio by outsourcing store brands to local manufacturers under their design and specifications in a phenomenon known as Private Label Brands (PLB). Research on ...

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    Author
    Chotaliya, Bhavika Chandrakant (1)
    SubjectEconomic factors (1)Influence (1)
    Kenya (1)
    Manufacturers (1)Market factors (1)National brands (1)Private Label Brands (1)Retailers (1)Strategic factors (1)Supply (1)... View MoreDate Issued
    2016 (1)
    Has File(s)
    Yes (1)

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