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    Influence of competitive strategies on performance of insurance firms in Kenya 

    Mukya, Charles Mutisya (Strathmore University, 2017)
    The key objective of this study was to investigate the influence of the competitive strategies on the performance of insurance companies in Kenya. The study examined the effect of the three generic competitive strategies ...

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    Author
    Mukya, Charles Mutisya (1)
    Subject
    Competitive strategies (1)
    Insurance (1)
    Performance (1)
    ... View MoreDate Issued2017 (1)Has File(s)
    Yes (1)

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