Now showing items 1-2 of 2
Critical success factors for a restaurant franchise system entering the kenyan market
(Strathmore University, 2016)
In today’s globalized world, businesses look to expand in order to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors ...
Critical success factors for franchised restaurants entering the Kenyan market: customers’ perspective
(Pak Publishing Group, 2014)
This article seeks to determine the critical success factors for franchised restaurants entering the Kenyan market from the customers’ perspective. We used a quantitative methodology by taking a survey. The respondents ...