Now showing items 1-2 of 2
An exploratory study on the relationship between marketing mix decisions and the success of micro and small enterprises: a case study of Westlands Shopping Centre, Nairobi
(Strathmore University, 2012)
This study set out to explore the relationship between marketing mix decisions and the success of micro and small enterprises. This main objective was broken down to 3 specific objectives: to understand the general ...
Factors affecting growth of micro and small family business enterprises : a case of Nairobi Central Business District
(Strathmore University, 2016)
The realization of Vision 2030 and industrialization process is dependent on the contribution of family business in terms of mobilization of resources towards investments activities that generates income, wealth and ...