Browsing MSIS Theses and Dissertations (2014) by Author "Orwa, Caleb Obonyo"
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A prototype architecture for effective online presence for the Kenyan tourism sector
Orwa, Caleb Obonyo (Strathmore University, 2014)The success of social media channels, such as You'Tube, Flickr.and others, present an excellent opportunity for the Kenyan tourism sector to increase the conversion rates of web traffic into tangible bookings. The users ...