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    Establishing the success factors for adoption of mobile shopping in Kenya’s retail industry 

    Ndegwa, Evans Ndungu (Strathmore University, 2013)
    Globally, mobile shopping is a multi-billion industry which has been observed to grow at a fast pace. Mobile shopping is one of the electronic commerce types and is at times referred to as mobile storefront. In Kenya, the ...

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    Author
    Ndegwa, Evans Ndungu (1)
    Subject
    Kenya (1)
    Mobile shopping (1)... View MoreDate Issued2013 (1)Has File(s)Yes (1)

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