• Login
    View Item 
    •   SU+ Home
    • Research and Publications
    • School of Management and Commerce (SMC)
    • SMC Projects, Theses and Dissertations
    • BCOM Research Projects
    • BCOM Research Projects (2012)
    • View Item
    •   SU+ Home
    • Research and Publications
    • School of Management and Commerce (SMC)
    • SMC Projects, Theses and Dissertations
    • BCOM Research Projects
    • BCOM Research Projects (2012)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Effect of talent management of firm performance : case of mass media firms in Kenya

    Thumbnail
    View/Open
    Abstract (10.43Kb)
    Date
    2012
    Author
    Mugo, Angela Nyawira
    Metadata
    Show full item record
    Abstract
    The purpose of this study was to establish the relationship between talent management and firm performance. Specifically the study sought to establish the effect of firrn's public image on attracting and retaining ernployees, to determine if the best talent can affect the perforrnance of a firm in terms of profitability and to establish if good environment irnprove ernployee perforrnance. In this study, a quantitative research was adopted. The target population was 35 employees working in 5 media firms in Kenya. One ernployee and one line manager from each departrnent was randomly selected including one Human resource manager from the Human Resource department. Questionnaires were used to draw a sample of 22 employees; 12 ernployees and 10 managers. Applications of excel were used to analyze the collected data from the field. Data was represented in the form oftables and percentages. The public image of a firm was found to have an effect on employee engagement level in the firm and on their attraction towards their job which in turn affects firrn's productivity and profitability. Majority of the employees were attracted to their currentjob (4 or 33.33%) and 5 or 42% were attracted to the reputation that exists of their firm. Employee engagement level at work was also int1uenced by the attraction that employees have towards the reputation that exists of their firms to a very great extent (5 or 41 %). Firms should identify more way s of attracting and retaining talented employees because it is a major factor that influences firm performance especially profitability. They should purpose to continuously improve their talent management system so as to attract, develop and retain more talented employees. Research on the effect of talent managernent on firm performance should be conducted on a longitudinal basis so as to get a clearer understanding of the relationship between talent management and firm performance.
    URI
    http://hdl.handle.net/11071/1804
    Collections
    • BCOM Research Projects (2012) [34]

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of SU+Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV