Micro enterprises form an important part of Kenya’s economy, comprising almost 70% of the businesses. They provide employment and a means of livelihood for many citizens. Despite their importance to the economy, up to 99% ...

The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...

Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...

Concerns about the preservation of the environment have encouraged businesses to implement environmental management accounting (EMA) practices which has been shown to contribute to managerial decision making. However local ...

This empirical study has used data for the year 2010 to 2013 extracted from the Sacco Society Regulatory Authority’s Sacco supervision reports for thirty eight Savings and Credit Cooperatives in Nairobi and Central Kenya. ...

This study set out to explore the relationship between marketing mix decisions and the success of micro and small enterprises. This main objective was broken down to 3 specific objectives: to understand the general ...

This study examined the relationship between changes in foreign currency exchange rates and operational performance of hotels in Nairobi. In doing so, it sought to determine whether operational controls can be used to ...

The general purpose of the study was to investigate the implication of I.T. outsourcing on operational performance of companies in Nairobi. The study sought to find out whether there is a change in cost savings after I.T. ...