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    Effect of export market orientation on export performance of Medium Sized Enterprises in Kenya 

    Njembue, Julius Muiruri (Strathmore University, 2021)
    In the current era of a highly competitive business environment characterized by globalization, deregulation of markets, stiff rivalry and constant changes in the customers’ needs and expectations, Medium Sized Enterprises ...

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    Author
    Njembue, Julius Muiruri (1)
    Subject
    Export market orientation (1)
    Export performance (1)
    Medium Sized Enterprises (MSEs) (1)... View MoreDate Issued
    2021 (1)
    Has File(s)
    Yes (1)

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