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Influence of digital marketing strategies on the competitive advantage of commercial banks in Kenya
(Strathmore University, 2021)
The local banking industry has been facing intense competition from various players in the financial industry, such as Saccos, Microfinance firms, and digital lending platforms in competing for customers. Further, increasing ...
An Analysis of service differentiation strategies adopted by top law firms in Kenya
(Strathmore University, 2021)
The increasing pressure on businesses to curtail their costs has led to a challenging business environment for law firms, characterised by demand for reduction in legal spend, the demand for more use of technology, and ...
The Extent to which competitive strategies influence competitive advantage of private security firms in Nairobi County
(Strathmore University, 2021)
The main aim of this study was to examine the extent to which competitive strategies influence competitive advantage of Private Security Firms in Nairobi County. The specific objectives of the study were to establish the ...
Effects of logistics effectiveness on competitive advantage of Kenyan importers of durable consumer goods from Brazil
(Strathmore University, 2021)
Pursuance of business is meant to optimize shareholders’ wealth and profitability. However, organisations often fail to adopt measures that are aimed at achieving competitive advantage in order to improve their profitability. ...