The local banking industry has been facing intense competition from various players in the financial industry, such as Saccos, Microfinance firms, and digital lending platforms in competing for customers. Further, increasing ...

The increasing pressure on businesses to curtail their costs has led to a challenging business environment for law firms, characterised by demand for reduction in legal spend, the demand for more use of technology, and ...

The main aim of this study was to examine the extent to which competitive strategies influence competitive advantage of Private Security Firms in Nairobi County. The specific objectives of the study were to establish the ...

Pursuance of business is meant to optimize shareholders’ wealth and profitability. However, organisations often fail to adopt measures that are aimed at achieving competitive advantage in order to improve their profitability. ...