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    Influence of digital marketing strategies on the competitive advantage of commercial banks in Kenya 

    Makau, Gratia Mbithe (Strathmore University, 2021)
    The local banking industry has been facing intense competition from various players in the financial industry, such as Saccos, Microfinance firms, and digital lending platforms in competing for customers. Further, increasing ...
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    Disclosure of key audit matters and market reaction: the case of companies listed on the Nairobi Securities Exchange 

    Kithinji, Freda Mwendwa (Strathmore University, 2021)
    This study was aimed at investigating whether the disclosure of key audit matters in the auditor’s report of listed companies in the Nairobi Securities Exchange causes a reaction in the stock market. The purpose of this ...
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    Factors influencing the implementation of Enterprise Resource Planning Systems: a case study of Kenya Medical Research Institute (KEMRI) 

    Kugun, Gilbert Kiplagat (Strathmore University, 2021)
    Enterprise Resource Planning (ERP) system unifies an organization by providing a platform that allows seamless flow of processes from one department to another through an integrated system. The main goal of an ERP is to ...
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    Influence of market share determinants on the non-financial performance of insurance firms in Kenya 

    Mweu, Frank Mumo (Strathmore University, 2021)
    The local insurance industry has been facing intense competition from foreign-firms entering the domestic market, banking institutions, and telecommunication firms in their service offering. This has resulted in some of ...
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    An Analysis of service differentiation strategies adopted by top law firms in Kenya 

    Kariuki, Esther Gathoni (Strathmore University, 2021)
    The increasing pressure on businesses to curtail their costs has led to a challenging business environment for law firms, characterised by demand for reduction in legal spend, the demand for more use of technology, and ...
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    Influence of organization factors on employee performance in Tier-1 commercial banks in Kenya 

    Amugune, Andrew (Strathmore University, 2021)
    The level of employee performance in terms of their input is key to the organization’s outcomes. With the commercial banking industry witnessing an influx of structural changes and reforms, maintaining employee productivity ...
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    Testing for bubbles in the commercial real estate rental market in Nairobi, Kenya 

    Mohamed, Farhiya Ibrahim (Strathmore University, 2021)
    This study tests for a bubble in the commercial rental market in Nairobi by examining the movements of commercial rental prices within Nairobi between Q1 2010 and Q2 2020 and whether they are driven by economic fundamentals. ...
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    Effect of supplier relationship management and regulatory policies on the organizational performance of commercial state corporations in Kenya 

    Kurgat, Sylvia (Strathmore University, 2021)
    Empirical research has shown that state corporations in Kenya are facing serious challenges, especially in procurement, where millions of shillings have been paid to the unscrupulous supplier. Despite the increasing ...
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    Effects of service quality on patient satisfaction among rural hospitals in Western Kenya: a case of Kory Family Hospitals in the County of Bungoma 

    Murumba, Susan Murunga (Strathmore University, 2021)
    The study examines the effects of service quality on patient satisfaction among rural hospitals in Western Kenya by focusing on Kory Family Hospitals based in the County of Bungoma as the case study. Specifically, the study ...
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    The Effect of workforce diversity management on humanitarian organization performance: a case study of Kenya Red Cross 

    Muriuki, Ozem (Strathmore University, 2021)
    Workforce Diversity is a common feature in organizations all over the world. Whereas workforce diversity benefits are easier to list, the best practices in managing these diversities and their contribution to an organization’s ...
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    AuthorAchieng, Salome Grace (1)Amugune, Andrew (1)Baojun, Wen (1)Cheruto, Molly (1)Chirchir, Linda Chepkorir (1)Daudi, Julianna M. (1)Denge, Johnson (1)Ekwang, Carren (1)Getambu, Sofia (1)Gichiri, Karanja (1)... View MoreSubjectCompetitive advantage (4)Employee engagement (3)Financial performance (3)Performance (3)Technology (3)Commercial banks_Kenya (2)Competitive strategies (2)Employee motivation (2)Employee performance (2)ICT (2)... View MoreDate Issued
    2021 (54)
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