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    An Analysis of service differentiation strategies adopted by top law firms in Kenya 

    Kariuki, Esther Gathoni (Strathmore University, 2021)
    The increasing pressure on businesses to curtail their costs has led to a challenging business environment for law firms, characterised by demand for reduction in legal spend, the demand for more use of technology, and ...

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    Author
    Kariuki, Esther Gathoni (1)
    SubjectBusiness strategies (1)Competitive advantage (1)Law firms (1)Legal services (1)Service differentiation (1)... View MoreDate Issued2021 (1)Has File(s)Yes (1)

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