Browsing MBA Theses and Dissertations (2021) by Subject "Customer e-loyalty"
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Determinants of customer e-loyalty in the online retail industry in Kenya: a case study of Jumia Kenya
(Strathmore University, 2021)Studies have shown that customer e-loyalty directly impacts the profitability of a business. Due to the rapid growth of online retailing, competition is stiff and as such business need to ensure that their costumers remain ...