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    • Antecedents of customer perceived value: evidence of mobile phone customers in Kenya 

      Muturi, Francis M.; Wadawi, Joseph K.; Owino, Edward O. (International Journal of Business and Social Science, 2014-03)
      As the mobile phone industry in Kenya gets competitive, customer retention becomes an imperative precursor to firm performance. For this reason, the study was so conceived to examine factors that influence customer perceived ...