Browsing by Subject "Loyalty"
Now showing items 1-2 of 2
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Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ... -
The Impact of a bank merger on the quality of customer service
(Strathmore University, 2012)Since the latter part of the 19th century, mergers and acquisitions in the global business arena especially in the financial services sector have increased tremendously. Typically, the principal justification by management ...
