Browsing by Subject "Economic factors"
Now showing items 1-2 of 2
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An analysis of the factors influencing the supply of private label brands by National Brand Manufacturers in Kenya
(Strathmore University, 2016-03)Kenyan supermarket retailers are expanding their product portfolio by outsourcing store brands to local manufacturers under their design and specifications in a phenomenon known as Private Label Brands (PLB). Research on ... -
Influence of consumer decision factors on revenue growth of used vehicle enterprises in Nairobi County
(Strathmore University, 2020)The used car market is a significant part of the motor vehicle industry as it contributes 8% to the Gross domestic products and creates employment to approximately 59 % of the micro, small, and medium enterprises labour ...
