Browsing by Subject "Customers"
Now showing items 1-2 of 2
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Critical success factors for franchised restaurants entering the Kenyan market: customers’ perspective
(Pak Publishing Group, 2014)This article seeks to determine the critical success factors for franchised restaurants entering the Kenyan market from the customers’ perspective. We used a quantitative methodology by taking a survey. The respondents ... -
Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...
